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	<title>Zeusblog</title>
	<link>http://zeus-advertising.com/blog</link>
	<description>What's going on - inside our office and inside our heads</description>
	<lastBuildDate>Fri, 03 Feb 2012 08:30:28 +0000</lastBuildDate>
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		<title>The secret of long life</title>
		<description><![CDATA[I came across an article about a local resident&#8217;s 100th birthday party in the Hendon &#38; Finchley Press this morning. We are all well used to being told what&#8217;s good for us: don&#8217;t eat red meat, don&#8217;t eat any meat, be a vegan, make sure you have 5 a day, exercise for 30 minutes a [...]]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2012/02/the-secret-of-long-life/</link>
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		<title>Bank bonus visual</title>
		<description><![CDATA[I see that Stephen Hester, the RBS Bank Chief Executive at the centre of the row about huge bankers&#8217; bonuses has declined his bonus of almost £1million after succumbing to political pressure. Ed Miliband is being given the credit, but I wonder whether Stephen Hester had seen this visual representation of the situation that I [...]]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2012/01/bank-bonus-visual/</link>
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		<title>It&#8217;s the idea that counts</title>
		<description><![CDATA[Saw this piece of communication in the window of the Washeteria Laundrette near Finchley Central tube station and it made me smile. Good advertising doesn&#8217;t have to be expensive, it just needs to have a good idea. Not that I&#8217;m suggesting our clients do their advertising themselves, you understand&#8230;]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2012/01/its-the-idea-that-counts/</link>
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		<title>I hope the athletes try harder at London 2012 than the artists have&#8230;</title>
		<description><![CDATA[Today a series of 12 Olympics posters by famous artists were unveiled to promote next year&#8217;s games. The posters are going to be exhibited at the Tate Modern as part of the &#8216;Cultural Olympiad&#8217;. That&#8217;s the same Cultural Olympiad that is towing an ice island around the coast of Devon, so you can probably see [...]]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2011/11/i-hope-the-athletes-try-harder-at-london-2012-than-the-artists-have/</link>
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		<title>You don&#8217;t have to be mad to run a marathon, but it helps&#8230;</title>
		<description><![CDATA[After the disappointment of recently receiving a big red fleece from the London Marathon as consolation for being unsuccessful in their entry ballot for next year&#8217;s race, I needed a bit of cheering up about marathon running. So I was pleased to read this story on the BBC news site. A 39 week pregnant woman [...]]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2011/10/you-dont-have-to-be-mad-to-run-a-marathon/</link>
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		<title>Three new words</title>
		<description><![CDATA[We&#8217;ve recently come across three new words which we think you might like to add to your vocabulary too. First up: Bioprene I was made aware of this word when discussing why my skinnier friend had felt the cold more than my well-padded self during a recent aquathon on Hampstead Heath. I had worn a [...]]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2011/09/three-new-words/</link>
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		<title>Sell bottle openers, buy beer</title>
		<description><![CDATA[Shopping in a Spanish supermarket while on holiday recently, I saw some packaging that made me buy the product. It also made me think that this product heralds a big change. Not the beer, the bottle. Specifically the top. Show anyone under twenty a can-opener and they wonder what it is, what&#8217;s it for, and [...]]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2011/09/sell-bottle-openers-buy-beer/</link>
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		<title>When branding goes wrong 2</title>
		<description><![CDATA[Another in our series of &#8220;What were they thinking?&#8221; branding examples. I saw this lorry delivering to a local butchers, burst out laughing, and made a mental note not to buy chicken from there. It was so unbelievable that I had to google the company. Turns out they started in 1911, so the word Diaper [...]]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2011/08/when-branding-goes-wrong-2/</link>
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		<title>The best ad for bike helmets isn&#8217;t an ad</title>
		<description><![CDATA[Having recently worked with a neuro-occupational-therapist on her website and discussing how many of her clients have suffered head injuries while cycling, I always wear a helmet when I&#8217;m cycling, but I am constantly surprised at how many people don&#8217;t. She sent us this video the other day, and I thought that if I had [...]]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2011/08/the-best-ad-for-bike-helmets-isnt-an-ad/</link>
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		<title>The coolest dog in the world</title>
		<description><![CDATA[Obviously the best dog in the world is my border terrier, Bella, but after seeing this video I have to admit that she&#8217;s not the coolest dog in the world. Bella is the best, but Tillman the bulldog is the coolest!]]></description>
		<link>http://zeus-advertising.com/blog/index.php/2011/07/the-coolest-dog-in-the-world/</link>
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