Zeusblog

In a radical departure from the usual random ramblings that tend to end up on this blog, today we’re going to show off a poster we’ve just done as part of a campaign for the Wall Street Journal. It’s running in Belgium, so you probably wouldn’t come across it otherwise, and it would be a shame for you to miss out on one of the rare times we get to do posters these days. All creatives love doing posters, as they have to be simple strong ideas, and because they’re out there in your face on the street, you’re mum gets to see what you do all day (although my mum’s not Belgian so she won’t see this one).

Saw this bus ad in East Finchley on Saturday and thought it was great – very intelligent advertising…

If you fancy living in a cool apartment overlooking the Thames and just across the road from James Bond and the gang and Jeffrey Archer, then it’s probably because you’ve seen one of our escalator posters in Vauxhall tube for Salamanca Tower. They’re shared ownership homes available through Notting Hill Housing, if you’re in the market, they’re worth a look – we know because we did the brochure too!

This made me laugh when I saw it in Private Eye. I guess if you substitute “Britain”, “future”, and “bicycle” for “America”, “Michelle” and “Puppy”, then it would work for David Cameron.

I suppose it was inevitable that after Blair got in by copying Clinton’s campaign, that the conservatives’ strategy would be to do whatever Obama had done. Hence the shoe-horning in of the ridiculous line “Now for change” onto a perfectly good (in political advertising if not factual terms) poster – “Dad’s nose. Mum’s eyes. Gordon Brown’s Debt.”

“Now for change” does that mean they are cheaper now, or does it mean that they’ll be standing for something else as soon as the results of the next focus groups are in? It’s not even english. You can just imagine the meeting can’t you – “we love the poster, but can it say change?” and a room full of chinless types all nodding vigorously and repeating the word “change” over and over. And there was probably a suggestion to have “Yes we can” in there too. Although I suppose they’d have preferred it say “Yes one can”

This poster made us laugh out loud, stop and take a picture. So we doff our Zeus caps to whoever did it. Nice one.